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SalesNash’s dedicated sales team helps to build up an outbound sales channel from scratch
Derm for Primary Care (DFPC) is an advanced digital learning platform developed by health care providers for health care providers and helps increase knowledge of dermatology in primary care.
+ 91
Appointments
70
%
Open Rate
Summary of Campaign
DFPC lacked a quick and effective solution for their outbound marketing efforts and the guarantee of continuously putting appointments on the calendar. They decided to engage SalesNash for this purpose. With the setting being unique and the target audience being very specific, DFPC also faced sales challenges.
Our dedicated sales team was up to the challenge and created a strategic plan around all workflow elements, built a robust CRM from scratch, and executed their promises.
Learning Platform
Industry
Atlanta
Headquarters
Appointment Settings
Campaign type
Challenges
Niche Research
- We had to target nursing departments that would have interest in DFPC’s Edtech platform. This has to include zeroing in on who the right educational institutions are and who the contacts within it are.
Company Qualification Calls
- Before sending out messages, it was important to call these institutions to find out the details that would be adapted for our outreach strategy.
Long Tailored Sequences
- Considering the market was small, a lot of hard work went into making genuine correspondence. We crafted very detailed outreach sequences, inclusive of email, LinkedIn messages, and cold calling, to make sure our messaging not only informs but resonates with the prospects.
Solutions
The project started by identifying the right companies and key contacts. We spent the first two months looking at colleges and universities with nursing faculties and building a sturdy database of possible leads. We implemented Salesforce CRM for DFPC to monitor all progress and stay laser-focused on each potential client.
Before rolling out the outreach, we made pre-qualification calls to each institution to gather specific details, such as the number of nursing students, which helped us craft personalized messages.
We kicked off our outreach campaign structure with a sequence of well-timed communications: three emails, two LinkedIn messages, two more emails, and the last step — a phone call. All these sequences were approximately one month, ensuring that we got in touch right when it was needed.
- Niche Research
- CRM Integration
- Cold Calling and Data Enrichment
- Full-Scale Personalized Outreach
The Process
The project was broken down into four main stages: research, CRM integration, cold calling and data enrichment, and full-scale personalized outreach.
Research Stage:
The project started by identifying the right companies and key contacts. We spent the first two months looking at colleges and universities with nursing faculties and building a sturdy database of possible leads.
CRM Integration Stage:
We implemented Salesforce CRM for DFPC to monitor all progress and stay laser-focused on each potential client.
Cold Calling and Data Enrichment Stage:
Before rolling out the outreach, we made pre-qualification calls to each institution to gather specific details, such as the number of nursing students, which helped us craft personalized messages.
Full-Scale Personalized Outreach Stage:
We kicked off our outreach campaign structure with a sequence of well-timed communications: three emails, two LinkedIn messages, two more emails, and the last step — a phone call. All these sequences were approximately one month, ensuring that we got in touch right when it was needed.
Driven Results for DFPC by SalesNash
Our campaign involving laser-focused targets across colleges and universities produced amazing returns:
- 91 Appointments Booked: Significant output in outreach.
- High Engagement Rate: Average email open rate over 70%.
- Huge Database of Comprehensive Leads in the Industry: Approx. 2,000 targeted contacts.
Overall, this project’s successful realization was made possible by our experienced Business Development Manager (BDM). The BDM was particularly effective in directing the strategy, ensuring smooth seamless implementation, and executing all stages.
+ 91
Appointments
70
%
Open Rate