Our team, including a Customer Success Manager (CSM), Research Analyst, IT specialist, Content Writer, and led by the BDM, collaborated to construct an effective sales funnel and workflow to elevate Mecka’s sales performance. The initial discussions revolved around the selection of tools and CRM systems, the design of the workflow, and the integration of prequalification procedures. 

Post approval of the multichannel outreach strategy, our BDM began generating leads, while the IT and content teams developed the necessary infrastructure. The campaign initially focused on auto parts wholesalers, manufacturers, and retailers with eBay presence.

As we expanded the channels to include cold calling and Facebook, new content was created to support these efforts. Throughout the project, we continuously refined our personalization techniques and qualification processes, significantly improving response rates and overall sales efficacy.

We quickly set up outreach channels like email, LinkedIn, Facebook, and cold calling, integrating them with a new client’s CRM system. Our focus was on expanding the CRM to manage increasing leads from eBay stores. We efficiently identified and engaged these niche leads using advanced search techniques. 

The campaign started strong with an immediate uptick in appointments, thanks to our targeted approach and the niche appeal of Mecka’s services. This set the stage for the impressive results that followed.