The team started by testing a few leads and defining a strategy that targeted both the DataTech and FinTech industries at the same time. After making sure the strategy aligned with the client’s goals, we moved forward with these steps:

#1 Tech Setup and Approval: The team set up the necessary technology, created email templates, and got approval on the leads they planned to reach out to. Once everything was ready, we started the outreach process, keeping a close eye on how things were performing in both industries.

#2 Industry Performance Analysis: We analyzed which industry – DataTech or FinTech – was generating more value. This analysis helped us further segment the leads and tailor the messages.

#3 Title and Company Segmentation: We sent different messages depending on the job title of the person they were contacting, like CEOs, COOs, or IT professionals. We also crafted specific pitches based on the type of company – startups received one kind of pitch, while mid-sized companies got another. This approach allowed us to better target the audience, which led to higher open and reply rates.

#4 Performance Metrics: Our efforts paid off, with an average email open rate of 50% across all segmented campaigns. On LinkedIn, we achieved a 20% connection acceptance rate and a 10% response rate, leading to an average of one appointment booked per week.

#5 Creative Lead Generation: After getting into a good rhythm, the team explored more creative ways to find the right leads. For instance, we targeted startups that were listed on startup accelerators. These companies often had the funding and were ready to build a website or design a UX/UI for their products. This strategy helped boost the appointment numbers, resulting in 20 qualified appointments in just one quarter.