What is CAKE?
CAKE is a digital marketing software that helps to create successful marketing campaigns. It will also empower you with the insights to make intelligent marketing decisions. The company offers an affiliate marketing version. There is a great set of tools needed to efficiently manage and measure your partner marketing program, optimize performance for the highest profitability, and attract valuable partners.
The software allows elevating performance through smart insights. It helps to optimize lead generation campaigns with confidence through immediate insights into lead quality, buyer activity, traffic source performance, and KPIs for cost analysis, revenue, and lead status. You can also maximize lead revenue potential by intelligently filling demand across lead buyers through advanced routing technology. There are handy features for automated and validated buyer delivery requirements, scheduling, bids, and budgets.
Cake will also significantly increase your profit margins. The platform leverage custom targeting parameters such as location, device, browser, and traffic caps. Then the system redirects information for real-time monetization of traffic and ensures accurate measurement for each impression, click, and conversion for proper revenue and payout attribution. Moreover, you will gain access to industry-leading phone and email technical support 24/7. Cake`s dedicated Client Success Manager and Implementation Specialist for best practices and industry advice will help you at each stage of your working performance.
CAKE strongly safeguards your personal data with intelligent scaling and enterprise reliability. It protects your business and partner relationships on the global infrastructure hosted by Amazon Web Services (AWS) and seamlessly grows your marketing program on CAKE with intelligent scaling across new verticals and flexible click volumes. The system removes risk and maintains affiliate program credibility. So, it takes immediate action on revenue-impacting fraud with pixel whitelisting and custom alerts that recognize abnormal campaign behavior and unrealistic conversion timeframe thresholds. Moreover, the software ensures data security and privacy with ongoing GDPR efforts in addition to a clear set of policies and procedures outlined in our Type 1 SOC 2 report to safeguard customer data.
You can request a demo and check out CAKE for free. Then the CAKE sales team will find the best subscription for your business.
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