What is Mailchimp?
Mailchimp is a digital marketing platform that can help you to create and send engaging emails that reach the right people. You will be able to build better relationships and consequently drive revenue and growth. There are great options to bring your audience data, marketing channels, and insights together—all from a single place. Moreover, the software is integrated with more than 250 apps such as Shopify, Stripe, WordPress, and much more.
Firstly, Mailchimp provides CRM tools to help you turn audience data into insights that guide your campaigns and drive better results. The system collects the data you need to send your customers personalized, relevant content. There is an audience dashboard that gives you the tools you need to understand contact data and act on it. For users with paid accounts, Mailchimp offers a connected store and purchase data. It will show an estimate of your customers’ lifetime value (CLV) and their likelihood to purchase again.
You also get handy built-in editing tools for creating on-brand designs. There is a library of templates with sample content and customizable options. It is possible to claim a domain to create a home for your brand online. Additionally, Mailchimp`s features can determine when your customers are most likely to engage so you can send at just the right time. When you create an email and turn on Send Time Optimization, they use this data to pinpoint an ideal time within 24 hours of your selected send date and send your campaign at that time. You will be able easily to update customers on their purchases or account activity with personalized transactional emails using the API or SMTP.
Mailchimp provides their customers with GDPR-ready terms and updates their contracts with third-party vendors to ensure they are GDPR-compliant. Moreover, it offrs to design GDPR-friendly forms that are consistent with your brand. There is edit built-in GDPR language so you still sound like yourself and collect the marketing permission you need. GDPR fields are available for hosted, embedded, pop-up, or landing page signup forms, and they can be enabled via our API.
MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, there are several offers monthly and pay-as-you-go plans:
- 1,001 – 1,500 subscribers with unlimited emails per month – $20.00/month;
- 1,501 – 2,000 subscribers with unlimited emails per month – $25.00/month;
- 2,001 – 2,500 subscribers with unlimited emails per month – $30.00/month;
- 2,501 – 2,600 subscribers with unlimited emails per month – $35.00/month + $199.00 for pro subscription.
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