B2B Sales Outsourcing: Impeccable Way to Skyrocket Your Business
SalesNash is an award-winning B2B lead generation service with 6+ years of experience in strategic sales development solutions. Our dedicated sales teams will help your business grow by providing new client acquisition, increased revenue, and brand protection.
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Increase your company’s sales & revenue growth
When it comes to growing your company's revenue, boosting sales is one of the most effective ways to achieve quick and impactful results.
However, acquiring new customers can be tough in the B2B world. Business buyers are getting harder to reach, and it's tricky to predict how long it'll take to close a sale. Plus, keeping your sales team motivated and onboard is a constant challenge.
more sales for our clients
SalesNash is here to tackle all these challenges you may face on your way to excellent results. Let's delve into what outsourcing sales entails for your business precisely and determine if it aligns with your needs.
WHAT IS AN OUTSOURCED SALES PARTNER?
An outsourced sales team provides business development specialists who function as an extension of your internal sales team. They manage tasks like creating lead lists, contacting potential clients, setting up appointments, and occasionally finalizing deals and bringing new clients on board.
In the grand scheme of outsourcing decisions, sales development often falls through the cracks. It’s understandable, given that most businesses lean towards external support for niche tasks such as bookkeeping or website development. But let’s not overlook the powerhouse potential of outsourcing your sales game—it’s a game-changer waiting to be tapped into.
Picture this: an outsourced sales dream team, brimming with business development experts who seamlessly integrate with your internal crew. They’re not just your typical salespeople; they’re masters at crafting lead lists, charming potential clients, setting up meetings, and, when the stars align, sealing the deal and welcoming new clients aboard.
SHOULD B2B TECH COMPANIES OUTSOURCE SALES?
ABSOLUTELY, YES!
If you want to make your tech company bigger, enter new markets, or just sell more, outsourcing some or all of your sales work can really make a difference in reaching those goals.
WHEN TO CONSIDER FULL-SERVICE SALES OUTSOURCING
We’ll delve deeper into the ins and outs of full-service sales outsourcing in the upcoming sections. But here’s the scoop: while many outsourced sales partners stick to setting appointments, a special few can take charge of your entire sales journey. According to our clients, here are the top two situations where full-service sales outsourcing really shines.
Startup or Scaling Tech Companies. Outsourcing your sales team
Outsourcing the sales function is a strategic choice for startups or scaling tech companies. Building an in-house sales team requires significant investment in recruiting, training, salaries, benefits, and infrastructure. Outsourcing sales can be a more cost-effective option, as companies only pay for the services.
Hiring a fully staffed sales team, also, can be ineffective due to the high costs associated with salaries, as well as, benefits. In addition, managing an in-house sales team requires significant time and resources. It distracts attention from the company's core business activities.
On the contrary, outsourcing sales with a full-service team provides access to an expert team and scalable resources. It allows companies to focus on their core competencies while leveraging the specialized expertise of external partners. This approach improves efficiency and overall sales performance without extra ex
Tech Companies Aiming to Enter the Global Market
Tech companies seeking entry into the global market get benefits from partnerships with outsourced sales agencies for several reasons. Firstly, the team has specialized expertise and established ties. Therefore, it provides local market knowledge and cultural insights. Secondly, outsourcing sales allows tech firms to scale their operations quickly and efficiently. There is no need for significant upfront investment in recruiting and training an internal sales team.
Additionally, companies can focus their internal resources on core business functions, such as product development and innovation. Overall, partnering with an outsourced sales team agency allows tech companies to speed up growth and market expansion.
When you team up with an outsourcing sales crew, you're tapping into a pool of skilled business development reps at a fraction of the cost it would take to keep your own sales department running.
The Advantages of Cooperation with an Outsourced Sales Team
Most partners provide services by appointment only. But there are those who are ready to support the full-service sales outsourcing of your company. The Sales Nash team has analyzed our client’s experience. Therefore, we want to share when full-service sales outsourcing is the best solution.
Minimized Employee Training Cost and Outflow
Cutting training costs and reducing turnover looks like an endless circle. It is much like Sisyphus’ struggle. Aspiring sales development representatives (SDRs) often appear at the top. So, they start their new way. In fact, it means a repeated cycle for sales leaders.
Outsourcing sales allows you to focus on developing an internal team. It helps, especially, at the outset of your business growth. You will not sacrifice investments in research, development, and customer satisfaction.
Reduced Sales Cycle to Boost Successful Deals
Outsourced sales agencies prioritize lead generation and customer acquisition, emphasizing a shortened sales cycle. Due to advanced sales strategy training and up-to-date marketing tools and technology, their teams continually enhance procedures and market position.
Additionally, by streamlining the process with an outsourced sales agency, businesses get new opportunities. This proactive approach provides sustained growth and profitability in the market.
Profitable Customer Acquisition
Cost-effective customer acquisition is vital due to labor costs. It may be up to 50% of your sales revenue. Therefore, prioritizing productivity is essential when you desire to reduce your customer acquisition costs (CAC).
You may need to hire more staff or invest in additional marketing resources to achieve growth. Even if you have an exceptional sales team with a favorable CAC. However, both options could require a considerable time investment before making a profit.
Improved Sales Team Efficiency
A typical salesperson spends over five hours of an eight-hour shift on various tasks. Such as prospect research, email drafting, appointment scheduling, data management, and meetings.
Although it is a vital part of the sales process, it can be exhausting and time-consuming. So, outsourcing lead generation and qualification allows your team to concentrate on basic selling activities.
80% Customer Retention Rate due to Outsourced Agencies
According to surveys, 95% of businesses report satisfaction with outsourced sales providers. They mention benefits such as expertise, scalability, and cost-effectiveness. In fact, businesses that cooperate with outsourced sales services always achieve higher customer retention rates. Up to 80% of customers remain loyal due to improved customer service and engagement.
WHAT SERVICES DO OUTSOURCED SALES AGENCIES PROVIDE?
Outsourced sales agencies offer a wide range of services. Starting from appointment setting to closing deals for your company. It is significant to get an understanding of the full scope of outsourcing sales services. After that, you will, definitely, want to work with an external team to ensure your business growth.
Let’s consider what you can get from an ideal outsourced sales: agency
Email Campaigns
Email marketing has an impressive ROI potential of up to 40:1. However, there are some complications due to e-mail rules and government regulations. Therefore, it causes numerous problems. Dedicated sales development companies use a combination of marketing and validation tools. They also follow best email practices to comply with regulations and avoid fines. However, ensuring delivery to incoming messages is only half the job. Email content should encourage potential customers to open up and take action. Otherwise, all efforts will be wasted. Outsourced sales agencies understand what B2B buyers are looking for in suppliers. They help to create attractive content to get significant engagement and results.
Cold Calls
Cold calling has gained a negative reputation. It is connected with traditional approaches emphasizing quantity over quality. This decline in conversion rates has caused doubts among sales leaders about its efficiency. However, it remains a viable sales strategy. In fact, research indicates that 82% of B2B buyers schedule meetings with sales representatives who engage in outbound outreach. Reliable outsourced sales teams integrate cold calling as an additional way for sales. It includes research and targeted keyword tactics to enhance connections with potential clients. Taking into consideration that 71% of decision-makers prefer receiving contact while seeking solutions, this statistic can contribute to the effectiveness of call conversions.
Appointment Setting
Appointment setting services typically involve tasks such as prospecting, campaign management, and lead qualification. This service is widespread in sales outsourcing. Therefore, many providers place significant emphasis on it. Success in appointment setting is gauged by the number of qualified appointments secured monthly. It is important to collaborate with an outsourced sales team to optimize outcomes. Especially, when an agency specializes in startups and stays updated on modern lead generation techniques. However, achieving delivery into inboxes represents only part of the challenge. Compelling email content is equally significant to encourage prospective clients to take action.
Linkedin Outreach
LinkedIn outreach is a strategic approach to connect with potential clients, partners, or industry professionals on the LinkedIn platform. This method uses the power of an extensive network of professionals to initiate and nurture valuable relationships. Typically, LinkedIn outreach involves personalized messaging, connection requests, and engagement with a targeted audience. An outsourced sales team effectively captures their attention and initiates meaningful conversations. LinkedIn outreach is particularly valuable for B2B sales and networking. Furthermore, LinkedIn's reliable features, such as InMail messaging and advanced search filters, enable to identify and reach out to highly relevant prospects.
WHAT TO CONSIDER BEFORE HIRING AN OUTSOURCED SALES TEAM
Not to overwhelm you but there are hundreds of sales outsourcing options available on the market today. This can make it difficult to choose the right one.
Many tech companies narrow their list down to the top B2B lead generation companies in the US, but even then you will find that each agency has unique strategies that make the decision more complex
We have found that these factors play an important role in determining the strengths and weaknesses of each sales outsourcing company so you can make a fair assessment of what fits your business best.
Just as you strive to employ people with relevant experience in your field, you should strive to partner with outsourced sales agencies that know your niche. Without a deep understanding of industry trends and norms, it can be hard to align internal and external teams on market fits, strategies, and goals. Many outsourced sales agencies take in clients from a wide variety of industries. This can make it difficult for sales professionals to become proficient in any one market.
Representatives will have a general understanding of all industries but are unable to directly relate to prospects’ needs and pain points.
Without industry knowledge, the ramp-up time for your sales campaign can be long and tedious; however, by working with an outsourced sales team that specializes in your industry outreach can start prospecting in as little as one to two weeks.
When you outsource sales, you should view it as an investment in seasoned sales professionals who have spent years building relationships with prospects.
A well-established sales outsourcing partner employs talented representatives with proven track records. Take a look on LinkedIn to find the past and current tenure of potential outsourced sales representatives to determine whether or not the external team has the experience needed to perform.
Location is just as important in outsourcing as it is in real estate. Because outsourcing is often synonymous with offshoring many people as a service (PaaS) providers exclusively hire individuals from the Philippines, Ukraine, or South America to perform sales and marketing tasks.
This can be problematic as inherent language and cultural barriers tend to bring about miscommunication, misunderstanding, and mistrust.When targeting decision-makers, especially c-suite executives, delivering a seamless transition from awareness to consideration is key to maximizing conversions. By partnering with an outsourced sales team that only hires North American sales professionals for customer-facing outreach you can feel confident that you’re providing the best sales experience for prospective clients.
Why you should choose us?
SaleNash is a top Canadian company that has generated more than 1 million leads for our clients and booked more than 8 thousand meetings with companies of any scope. With 6 years of experience in the B2B industry, we know exactly how to make your business stand out and achieve great success.
All of the stated prices are for the Monthly Agreements
Custom
- Setup to match your needs
- Easily scalable
- Flexible tech infrastructure
- Outreach channels of your choice
From 3750$
- 1 SDR and 1 Researcher
- 50+ leads contacted daily
- 5-15 appointments/month
- Email, Linkedin and calling campaigns
From 5250$
- Everything from SDR Team
- Additional researcher
- Double volume of leads
- Multiple target profiles
- 9-25 appointments/month
What our clients say
OUR CUSTOMERS ALSO ASK
What is Sales Outsourcing?
Sales outsourcing is when a company hires an external team to handle their sales activities instead of managing them in-house. These external partners may assist with tasks such as lead generation, prospecting, appointment setting, sales calls, and even closing deals.
What do sales outsourcing companies do?
Sales outsourcing companies offer a variety of services aimed at improving a business’s sales performance. Essentially, they handle various aspects of the sales process, allowing businesses to focus on their core operations while still achieving their sales goals.
Is it good to outsource sales?
Yes, outsourcing sales can be good for many companies. It can help them focus on their core business activities, reduce costs, access specialized expertise, and scale more efficiently.
Should b2b tech companies outsource sales?
Yes, B2B tech companies can benefit from outsourcing sales. It allows them to access specialized expertise, scale more efficiently, and focus on their core competencies while still driving sales growth.
What is a Sales Outsourcing Company?
A sales outsourcing company is a firm that specializes in providing sales-related services to other businesses. They typically offer a range of services such as lead generation, appointment setting, sales prospecting, and sometimes even full sales cycle management. These companies help businesses increase their sales effectiveness and efficiency by leveraging their expertise and resources.
How long does it take to get started with an outsourced SDR team?
Typically, it takes a few weeks to get started with an outsourced SDR (Sales Development Representative) team. The exact timeline can vary depending on factors like the complexity of your sales process, the onboarding process of the outsourcing provider, and the availability of resources on both sides.