When you decide to work on yourself, the first questions you need to ask are how I am going to sell and who is my client. You should definitely understand where are you going to get these clients. This is super important for you especially if your plan is to only rely on paid traffic. You’re going to compete with a million billion-dollar companies from Silicon Valley. They make all the Google, Facebook, and Linkedin ads that are extremely expensive today. However, we have prepared 5 SEO tips for SaaS (software as a service) in order to improve your business.
#0 Start Working on SEO on Day 1
You should start working on your search engine optimization on the day you start to work on your sales business. SEO never gives you results in the short term. So, as soon as you form the idea and decided that you’re going to work on this business, start to work on your SEO. You build a one-page website with one of the website builders and then write some initial content just from the initial value proposition.
#1 Country and Language specific sites
Most of the startups in this world focus their business either in the United States, Canada, Australia, the UK, or other English-speaking countries. It is better to build your landing pages and separate websites on separate domains for countries that use other languages other than English. For example, if you use Spanish or Portuguese, you can do your SaaS software in Brazilian. You will find out later that there is like 10 times 50 times less competition in those markets compared to the United States. So, it’s really not a bad idea to get high ranks in those countries. You can also hire freelancers or even some support people from those countries.
#2 Create “Alternative To” Pages
You should build pages that can have the name “alternatives.” You figure out a list of your 20-24competitors in your niche or niches similar to where you operate and build the pages alternatives to. This will allow you to rank on the searches for your competitors’ brand names and normally they would be not that crowded.
#3 Create Listings in Directories like G2Growd and Capterra
Let`s talk about sites like Capterra, G2Growd, and alternative2.com. There are many many more of those. You should go there and create listings for your software even if you don’t have a product ready yet to start. Creating listings there with the links to your website is going to give you original traffic. It will give you early traction and create some motion around your brand early.
#4 See who links to your competitors and try to get links from the same sources
As you know external links are very important for your search engine optimization and your ranks. So, in order to get those links, you may use a tool like SpyFu. For example, go to spyfu.com for your reference and enter the name of your competitors. It will show you all the websites which are linked to your competitors’ websites. Now go manually check them one by one and see where it’s reasonable to approach a webmaster. There could be different approaches.
#5 Create Some Free Tools to Drive Traffic to Your Website
You can build some free tools and add them as a landing page to your website. It drives traffic to your website like crazy. For instance, it is a great idea to implement a free email finder or free SEO. That is possible to build a really fast place on your website and name it a free tool for something. Your website will get a lot of traffic and your first leads as well as clients.
So, there are some great tips for SaaS that will really work out. You can choose the most suitable for your company or combine them for better results. The most difficult is to start working on your SEO. The next steps will be much easier and bring you an avalanche of benefits. Try to build your landing pages and separate websites on separate domains for countries and remember about alternative pages. There are a lot of useful websites for it on the internet. Moreover, you can create your own free tools to get more customers. It is high time to improve your SaaS business. Please feel free to comment and ask if you have any questions.