Sending emails is crucial for any business as it can bring you thousands of prospective customers. We will consider the tweaks of successful email campaigns from the sales and sales development`s point of view. So, there is a primary need to define what kind of open rates can be considered as low. The SalesNash team considers every email that has a 30 open rate or lower as underperforming which means that open rates are too low. Let`s talk about some tips on how to increase email open rates for your campaigns.
Check Three Main Points of Emai Campaigns
There are three things you want to check in the priority order. It is the infrastructure you use to send your email campaigns. Generally, you need to double-check your domain settings, the platforms that you use to send out emails, and the ap or mail servers that you use. The next thing is the database you use for your email campaigns. You want to make sure that your list is up to date and contains less than one percent of incorrect information. Specifically, you need to look into your prospect’s names and emails.
The general rule is to never use lists that you can buy online. As their accuracy is usually between 30 and 70, using this list will drag your deliverability down. It is also necessary to check the content you use in URL bond campaigns. Basically, you want to avoid using wordings that will track your email to the spam or promotions folder. Therefore, look up the list of spam words on Google and Outlook and avoid using them on top of that. You need to make sure that you don’t use trackable or shortened links in your emails as that’s one of the main spam triggers for Google.
Three Steps To Increase Email Open Rates
So, let`s go to the things that you can do to improve your email deliverability and open rates. There are three simple steps that will fix the problem in ninety percent of cases.
#1 Divide your workload between different subdomains and mailboxes.
If you are sending up to 100 emails to new prospects every day, you should be fine with using one or two mailboxes. But if your volume is higher have a separate mailbox for each 50 to 100 new prospects per day and a separate sub-domain for each 500 to 1000 prospects every day, that will increase your open rates and will protect your campaign. In general, as you will be able to diversify risk by keeping eggs in different baskets.
#2 Initiate a constant warm-up.
A warm-up is a process used to increase your sender’s reputation. There is a bunch of tools on the market that allow you to automate it. They basically send bulk emails to recipients that are going to respond, mark your messages important, and open them a couple of times. They chose Google and Outlook spam filters. Your emails usually have high engagement so they deliver more of your emails to inboxes as opposed to spam or promotions folders. Generally, you want to keep the volume of warm-up emails in your mailboxes, set equal to or higher than the volume you see on yourself.
#3 Establish a research process.
As soon as you have fixed your content and infrastructure as well as divided the workload between different sub-domains and mailboxes, the only thing that will drive your deliverability down is the quality of the database that you use. Therefore, you need to establish the research process. It doesn’t matter whether you are using lists that you have bought or the data from zooming for other providers. You can dedicate a person to do the research for you because this person is going to verify emails on the list through a couple of services and make sure your bounce rate is below 1. It is also possible to go through the list to make sure it is relevant for the type of campaigns that you run. Your best interest is to target smaller niches with a very specific value proposition. So, establishing the research process is rather a necessity if you are planning to constantly run email campaigns.
Let`s summarize everything! There are three main things you want to check when your email open rates are low: the infrastructures that you use to send out emails; the data you use for your outbound campaigns, especially prospect names and emails; and the content you use for your outbound campaigns, especially links and spam words. There are also three steps you can take to fix your open rates such as dividing the workload between subdomains and mailbox, initiating and running warm-up campaigns, and establishing a research process to make sure your campaigns are going to work.