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SalesNash Creates Successful Outbound Lead Generation Channel for Biovision Diagnostics.
40
appointments
2000
qualified contacts
About Biovision Diagnostics
Biovision Diagnostics is a registered medical laboratory that specializes in diagnostic testing services and special tests. Their goal is to improve precision medicine and enhance people’s lives through accurate and reliable diagnostic solutions. Biovision offers a wide range of swab tests for COVID-19, stomach diseases, STI, and more.
Medical Services
Industry
USA
Location
Greater St. Louis
Headquarters
Lead Generation
Campaign type
Summary
Biovision Diagnostics approached SalesNash to help them establish a robust B2B outbound channel and expand their customer base. Prior to our collaboration, Biovision had relied on door-to-door outreach for their marketing efforts. Recognizing the need for a more scalable and efficient approach, SalesNash built an outbound lead generation system from scratch.
By leveraging email campaigns, LinkedIn outreach, and phone calls, we successfully created a comprehensive outbound outreach channel that enabled Biovision to target various verticals, including hospitals, prisons, pharmacies, and non-profit organizations. This shift from door-to-door outreach to a multi-channel strategy brought significant improvements to Biovision’s lead generation and customer acquisition efforts.
Challenges
During the execution of the project, our team faced several challenges:
Research
Given the vast market, the team had to employ creative strategies to identify the right leads. This involved filtering out suitable companies and targeting specific roles and designations. In certain cases, specialized verticals required extensive research using tools such as Google Maps or focused geographic targeting due to the local nature of Biovision’s services.
Content
Crafting effective templates was a challenge, as we needed to promote Biovision’s services with scientifically-driven messages. We had to strike a balance between scientific accuracy and engaging content.
Broad focus
Biovision wanted leads from various verticals, which meant we had to engage multiple markets simultaneously. This required generating different content and involving our lead generation team to reach out to diverse types of companies.
Project Highlights
During one specific quarter, the team concentrated on the following aspects:
- We reached out to Homeless Shelters and Nursing Homes. This segment proved to be the most successful. We offered COVID-19 tests covered by state insurance, making it affordable for organizations and patients.
- After targeting non-profit organizations like Homeless Shelters and nursing homes, we shifted our focus to concierge medicine providers and health and wellness eCommerce companies. Our primary geographical focus was on states around Illinois.
- After targeting non-profit organizations like Homeless Shelters and nursing homes, we shifted our focus to concierge medicine providers and health and wellness eCommerce companies. Our primary geographical focus was on states around Illinois.
Solutions
Timing
The timing of our efforts was crucial. We strategically aligned our outreach campaigns with the seasonal demand for specific tests, enabling us to maximize impact. By targeting verticals at the right time, when the need for certain tests was high, we ensured that Biovision's message reached the right audience when they were most receptive.
Unique Offer
Biovision's unique offering, especially in the context of limited alternatives, contributed to its success. Also, by providing COVID-19 testing covered by Medicaid programs, we enabled facilities like Homeless Shelters and Hospices to offer free testing to their patients.
Driven Results
The client achieved a closure rate within the range of scheduled appointments.
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%
Open Rates
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Qualified Contacts