The client onboarding process was seamless, providing us with all the essential information needed to begin our research and content preparation for future outreach. We conducted two preparatory meetings – the kick-off call and a discovery session to discuss lead details and content strategy. Our initial outreach focused on the U.S. market, employing generic direct sales templates, with specifics on industries kept confidential under NDAs.

In March, we initiated our outreach campaign through direct sales emails and LinkedIn templates. The first month saw an impressive open rate exceeding 45%, a 9% response rate, and the scheduling of initial appointments. Despite good performance, the need for improvement was apparent due to a seasonal decline in positive responses.

To counteract this, we launched a separate Partnership Campaign to expand our outreach horizontally and vertically. This strategy significantly increased our open rate to around 70%, boosted our response rates, and most importantly, resulted in more positive engagements and scheduled appointments.

Identifying an effective approach for our Partnership Campaign was our biggest hurdle. We experimented with various messaging styles to find the right one that yielded positive responses via email and LinkedIn, and secured appointments. Our target was advertising agencies in the UK and US, many of whom already had lead generation solutions for their clients, necessitating a smarter, more convincing approach for collaboration.