“I’m happy about what SalesNash does for Nectar Desk. They are handling the important part of our processes and are doing good. They are result-oriented and did their best to minimize the learning curve, which is the main reason I work with them for almost 3 years”.
SalesNash played a key role in helping Nectar Desk build a sales team from the scratch.
About Nectar Desk
Nectar Desk is a Canadian SaaS company. It provides a cloud-based call center solution and VoIP service for B2B and B2C businesses. Nectar Desk features include IVR, Auto Dialer, SMS/Email Channel, analytics and stats, Task Management, and much more.
An idea to make your in-house sales team is a high priority for a recently founded software company. But the whole operation would take time, a lot of time. Moreover, growing a proper sales department requires considerable investments, new strategy development, tactics implementation, and whatnot. Hiring a professional ready-made sales team saves an enormous amount of time and, eventually, money.
Nectar Desk had a limited budget and wanted to build a sales team, and after that a sales development team. So ND decided to hire SalesNash team to put their business development plans into action.
In the current state of the market, call center solution platform faces huge competition. It has to deal with such giants as RingCentral, Five9, 8×8, Talkdesk and dozens of smaller ones. To stay afloat, ND wanted to build strong sales channels, both inbound and outbound. Yet, there have appeared three main problems:
ND platform is sophisticated to learn and make demos. Sales executives should get along with the technologies and be prepared to define customers’ needs by offering the rights solutions. Systematic follow-ups and high-performance rates are necessary for the company’s sales growth.
Inbound lead flow is not stable in such a competitive market, and the cost of the lead was pretty high. ND had a need to focus on the outbound process to get their best-fit clients. The first step in building a sales channel lies in proper lead generation. It’s crucial to specify the research vector, select potentially the most valuable one and be precise as much as possible during the prospect generation.
Even though ND works for 99% of businesses that have a call center, running outbound campaigns is not simple work. Outbound campaigns have to be relevant, intriguing and not misleading at the same time. Here’s the point when lead generation, content writing, and SDR teams should work in complete synergy. Otherwise, we would end up marked as spam and be far away from making sales thriving.
We covered over 60 different industries all around the world, including North America, Australia, West Europe, South America, and India. The results are:
Most of the ND clients started using trial or proceed straight to the default plans. Periodic SMS campaigns were the part of the inbound sales process and helped to regulate inbound flow.
- The outbound sales team composed around 300 campaigns. The average rate of appointment setting was 20 per month, with the conversion rate:
- Regarding the inbound channel, our team managed to make 40 demos per month on average with conversion rate about:
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