Zoho Campaigns
What is Zoho Campaigns?
Zoho Campaigns is email marketing software to create responsive designs as well as customize messages. It provides the toolkit to deliver emails to inboxes, trigger automated workflows, and connect with new customers. The company has been providing its service for small, medium, and large business platforms across the world since 1996. With Zoho Campaigns, you can create, send, share, and track email campaigns fast and effectively.
Zoho Campaigns Features
Subscriber management allows importing your subscribers from various sources including Zoho CRM, Eventbrite, and G Suite into Zoho Campaigns and engaging with them right away. There is a great option to test out two versions of your campaign to find out which one is most effective. The solution offers a wide mix of newsletter templates for every occasion. You pick one and create your newsletter in a fraction of the time. The email template editor lets you customize the look of your newsletters however you want—add images, text boxes, social buttons, and more.
Due to the Automation tool, you can get trigger messages based on your recipients’ interactions with your campaigns. Email Workflows have functions to set your own triggers and action elements and perform a wide range of actions from sending onboarding emails to pushing the most-engaged contacts to CRM. Zoho Autoresponders will send your messages to the right people at the right time, every time. Your messages resonate with your audience much better when they’re tailor-made. This paves the way for a long-lasting customer relationship. In addition, if you dynamically change the content of your emails to sound more personal and improve your conversion rates.
Data Protection
Zoho provides software as a Service(SaaS) products to millions of users worldwide to solve their business problems. They have an Information Security Management System (ISMS) in place which takes into account their security objectives and the risks and mitigations concerning all the interested parties. They employ strict policies and procedures encompassing the security, availability, processing, integrity, and confidentiality of customer data.
Each employee undergoes a process of background verification. They hire reputed external agencies to perform this check on behalf. They do this to verify their criminal records, previous employment records if any, and educational background. Until this check is performed, the employee is not assigned tasks that may pose risks to users. Moreover, they have assessed all Zoho products, individually, against the requirements of the GDPR and have implemented new features that will give you more control over your data and ease your burden of achieving GDPR compliance.
Pricing
You can start with a free plan for sending 6000 emails to 2000 contacts per month. A standard monthly subscription costs $115. There is also a professional plan for $345 per month. Both these plans are available on a monthly/yearly basis. You can also buy credits and send email campaigns without a monthly or annual subscription. Moreover, if you need custom plans or require sending 100,000 emails/contacts per month, you will receive a quote based on your business requirements.
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